Calvin Lionel was always keen on the branding universe ever since 2012, some of his early projects were clothing line brand, garment production platform, and men grooming retail. Through his 8-year-experience journey, he then came to establishing a creative affiliate which we all know now as ARAH. Calvin is now the creative director of ARAH who actively leads the team towards the big vision, ensuring everyone’s work is aligned with the brand’s values, and commencing activation for all partners and ARAH itself. The main idea is to solve the partners’ and society’s issues through collaboration of creative minds and brand’s efficiency.

Andros graduated from Academy of Art University in 2004 and started his first career as an Assistant Art Director in YAFRIRO, a boutique watch store in Singapore from 2004 until 2008, during his tenure he had successfully rebranded the company image and upscaling YAFRIRO’s sales by winning silver award on 5th Asian Print Awards in 2007. Andros joined ARAH team in 2019 as the Art Director to share experienced views and shaping the existing design team with a stronger storytelling system. With him on the team, ARAH can have a more substantial design foundation for every work.

Whitney started her career back in 2017 as a corporate marketing in a hospitality company. A year later, she moved to a retail company as a casual marketing, where she took care of various sectors and clients during her tenure. In 2018, Whitney played a huge role as a Co-Founder & Account Executive of ARAH by maintaining internal teamwork between teams as well as external relationship with the clients and partners of ARAH.

Jessica was graduated from Lasalle College of The Arts, Singapore in 2016 and later, graduated from Middlesex University London in 2018 for a Bachelor of Arts. Continued with experimenting design independently and done various projects in photography, painting, and graphic design especially in visual branding before teaming up with ARAH. How she sees the creative world: Every part of the man-made world was designed with a specific purpose in mind and every bit of it was designed to provide a certain service or experience. The way of seeing design for her is all about values and beauty in things where we live in.

Having an early start on the career journey, she explored the design world independently through everything and everyone she met along the way, in the real, virtual, or wander world. To be able to put unseen stories, and to bring-out a soul and its feelings is what she seeks in her every visual work, especially in branding. Richelle’s curiosity challenge herself creatively to learn wide-ranging set of capability encompass brand identity development, digital imaging, to motion graphics.