Minime is a supplier of granola and other healthy food ingredients aiming to expand into both offline and online retail markets in Indonesia. We designed its logo and mascot to establish a more personalized communication approach with consumers. By infusing the logo with character and personality, Minime seeks to forge stronger connections and resonate with its target audience on a deeper level.

The derivative designs of packaging are diverse and tailored to each product's functionality, ensuring they serve their intended purpose effectively. From vibrant and eye-catching designs for retail shelves to practical and informative packaging for online sales, each variant is crafted to enhance the overall consumer experience and highlight the unique qualities of Minime's products.