Brand Identity & Concept, Logo Design, Collaterals Design
Sport has become a lifestyle necessity, not only for the pursuit of a healthier life but also for its intrinsic stylish appeal. Laica Active caters to both needs, providing a platform to stay stylish while embracing a healthier lifestyle journey.
Main concept and values that we embedded in Laica Active to remain relevant to its audience, which will continue to be applied in the product RnD process and brand communication on offline or online channels.
Art Director: Andros Oeij Teng
Creative Director: Calvin Lionel
Producer: Enrico Vincent
Director: Ariska Permana
Designer: Richelle Virgiani
Project Manager: Whitney Lionel
