Bandung has emerged as a prominent tourist destination since the 2000s, attracting millions of visitors each year. At the heart of this bustling city lies Feruci Hotel, offering accommodation tailored to both business travelers and families seeking leisure in Bandung. With its strategic location and diverse amenities, Feruci Hotel has become a preferred choice for those looking to explore the vibrant cityscape and experience the rich culture of Bandung.

We embarked on a comprehensive rebranding journey for Feruci Hotel to realign it with the desired target market, culminating in a logo that is both simple and iconic, reflecting the philosophy of the new brand. We transformed Feruci Hotel into a contemporary haven that resonates with modern travelers seeking sophistication and elegance. The simplified and iconic logo serves as a beacon, symbolizing the essence of the brand's new identity and inviting guests to experience a refined and memorable stay amidst the vibrant ambiance of Bandung city.

Every aspect of the logo design was tailored to align with the brand philosophy, allowing for seamless integration across all collateral materials. From stationery to digital platforms, the logo variations effortlessly adapt to different mediums while maintaining brand consistency and identity. This fluidity ensures that every interaction with Feruci Hotel, whether in print or online, reflects the essence of the brand, creating a cohesive and memorable experience for guests and patrons alike.

We collaborated closely with architects to develop exterior and interior designs tailored to the simplified Art Deco concept. By incorporating elements of this iconic architectural style into our building's façade and interior spaces, we created an environment that exudes elegance and charm. This simplified Art Deco aesthetic not only pays homage to the rich history of Bandung's architectural heritage but also provides a timeless backdrop for guests to indulge in a luxurious and immersive experience at Feruci Hotel.